At the University of Georgia, we approach communications differently. For the Division of Marketing & Communications, that means being strategic about promoting the UGA brand. To better support the university’s needs, we adhere to these strategies and frameworks.

  • Protect UGA’s reputation with a professional crisis communications program.
  • Position UGA as a global research leader that is committed to its land-grant mission.
  • Guide university storytelling with strategic messaging priorities.
  • Identify key stakeholder segments to customize relevant content delivery.
  • Increase earned media with significant, relevant and timely content.
  • Convey stories with high-impact visuals and a human-centric approach.
  • Build an infrastructure for success for greater efficiency and effectiveness.
  • Establish and implement best practices as new communications channels emerge.
  • Create a seamless digital experience to maximize brand engagement.
  • Utilize brand ambassadors to share our institutional message.
  • Nurture the craft of the marketing and communications disciplines through professional development.
  • Create a culture of on-going learning as the discipline of marketing & communications continues to rapidly evolve.