We redesigned the University of Georgia Visitors Center to represent our brand while better serving our visitors.

Opportunity

The UGA Visitors Center first opened in 1996 in the historic Four Towers Building. Before operating as the official portal to campus for prospective students, their families and fans of UGA sports, the building served as a barn and then offices for the university’s College of Agriculture. The building hadn’t been remodeled since it opened just in time for the 1996 Atlanta Olympics.

Solution

As the first stop for more than 50,000 visitors each year, the Visitors Center needed a facelift to adhere to the new brand guidelines and to take advantage of new technologies that make the Visitors Center experience more interactive for guests. We did this by creating stations built on university points of pride, such as rankings and experiential learning opportunities, as well as other relevant information, all united under a streamlined visual identity. We also refreshed and developed assets for the center, such as the website and “what’s next” rack cards, to make the visitor experience seamless from beginning to end.

Impact

The renovation of the Visitors Center gave us a larger presentation room with capacity for up to 100 visitors per tour experience. Previously, we had capped tours at 70 due to the size of the presentation room. As a result of the renovation, more visitors can now engage with the campus visit experience and new exhibits.

We now also offer a guided visit that combines a 30-minute admissions information session with a campus tour. Previously, visitors registered for two separate events in two different locations on campus.