UGA AI Content Guidelines
As artificial intelligence (AI) technology continues changing how a number of industries work, the ability to use these tools for content generation will become easier and more commonplace. The University of Georgia’s Division of Marketing and Communications recognizes the potential for these tools to change the way we all work in our jobs to help tell the story of the university. However, as many industry experts have pointed out, these tools work best to support content creation, NOT as a substitute for human-driven creative work. With that in mind, UGA MarComm has drafted a set of guidelines for how staff across campus can approach working with AI. We will update this document periodically with additional insights as these tools evolve.
Stories/editorial
There is no room for unreliability in the work we do, so any usage of AI tools should ALWAYS require human oversight. Errors, bias and plagiarism can appear in content from these tools. With that in mind, no editorial text of any kind should be entirely produced and published with AI tools. As writers, communicators and marketers, we should be striving to creatively express the things happening at UGA in our own words – not those generated from a machine.
Idea generation/brainstorming
AI tools can serve as a beneficial support mechanism for creative work, such as the process of brainstorming story ideas, headlines or social media posts. Inputting prompts into AI tools to help with the process of brainstorming, ideation or mind mapping is welcomed. However, any items that are produced as part of this process should always be reviewed by a human.
Research analytics tool
Current advancements in AI tools are focused on using platforms to extract large amounts of text from online searches and summarizing it for users. This presents a great opportunity to utilize AI tools to complete large-scale data analysis for research efforts, stories or ongoing projects. Any information produced from these efforts should be reviewed by a human and verified independently prior to publication.
Image generators
AI-generated images created through platforms such as Dall-E and others should only be used under certain circumstances and always alongside human review and approval. If a story were to lend itself to an AI-generated image, staff should consider working with artists who incorporate AI into their creative process, rather than simply relying on the tool to output an image. This will help ensure an image is created with the exact goal in mind instead of leaving that to the AI platform. Staff should also not replace stock photography services with AI-generated images, as that takes work away from photographers and creative artists. In any case where an AI-generated image is used, a note should be included for readers disclosing that AI was used in the creation process.
Additional resources
• How ChatGPT Works Technically | ChatGPT Architecture
• Axios: AI explained in plain English