As the birthplace of public higher education and a top research institution, UGA is immensely proud of its diverse and accomplished faculty and staff. The Division of Marketing & Communications strives to work with faculty and staff across all our campuses to promote and advance the life-changing research and discoveries made at the University of Georgia. Our office has many resources available to maximize your impact on the UGA community and beyond.

Conferences and Workshops

HigherEdWeb Conference

The annual HighEdWeb Conference brings together internationally recognized leaders with marketers, managers and designers that face the challenges of web-design, function and maintenance facing the national colleges and universities.

Higher Education Organizations

Academic organizations create professional alliances across universities and regions, with a focus on alumni and development, and organizational marketing communications and public relations. University marketers are encouraged to join the below organizations to build relationships with other professionals that understand the unique challenges of higher educational institutions.

Council for Advancement and Support of Education (CASE)

CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.

HighEdWeb Association

This international organization of higher education web professionals strives to advance web professional careers and development, to highlight technologies, and to create standards and best practices in higher education.

On-Campus Groups

Strong associations for the marketing and communications profession exist to elevate performance and exchange best practices. Here are the key groups and associations that the Division of Marketing & Communications encourages our community’s participation.

Campus Web Developers (DWEEBs)

Professionals across campus who provide internal and external access to university marketing content and messaging via the web.

Digital Marketing Group

Marketers across campus who manage, create or write for all things digital — email, websites, social media, SEO/SEM, etc.

Research Communicators

Campus professionals responsible for marketing and communications related to research in the humanities, arts and sciences.

On-Campus Trainings

Pursuit of on-going education and training can give many staffers the essential workplace skills needed for job and career success. Whether seeking to sharpen skills or add new ones, staff can grow opportunities with any of the below resources. Most are free, but more in-depth certificate and degree level courses may require fees.

Market Research Courses

A comprehensive online study program covering all the fundamentals of market research ideal for those on-campus marketers seeking to understand the underlying drivers of consumer behavior. This fee based course is a self-guided introduction to the discipline.

Media Training for UGA Faculty

In this two-hour workshop, you will learn some of the skills required to communicate more effectively with members of the news media and other interest groups.

Photography Courses

Multiple course offerings advance staffers from novice to proficiency by exploring all aspects of photography. Marketing professionals on-campus can produce professional quality photographs and images that add polish and emphasis to presentations and marketing collateral.

Project Management Courses

At the heart of all marketing programs is project management. The on-campus marketing must be able to shepherd any number of projects from inception to fruition, while maintaining timely deliverables and minimizing budgetary and extraneous delays.

Technology Skills & Applications Courses

Advances in technology continue to revolutionize the way in which marketers interact with both consumers and data. The following courses can provide on-campus professionals with valuable skills for designing engaging websites with state-of-the-art analytic tools, employing effective digital marketing techniques, and creating appealing content. Web Technology Courses Graphic and Multimedia Design Courses Digital Marketing Microsoft […]

Tuition Assistance Program (TAP)

The USG and its institutions encourage fulltime faculty, staff, and administrators to participate in development activities and study by remitting tuition for those activities that have been authorized by the employee’s institution.

UGA Certificate in Diversity & Inclusion

An open and welcoming environment are essential for fostering workplace satisfaction for all. The Diversity & Inclusion Certification program offers insight into strategic areas for improved diversity awareness. All strategic communicators at the university are encouraged to take advantage of this very important program.

Online Learning

Working at one’s own pace, staff can learn from video tutorials and online courses facilitated by industry experts and university instructors across the country. Professional development courses of most interest to marketing and strategic communications personnel include those that enhance office management and software usage effectiveness, business and marketing communications and analytics, as well as a better understanding organizational culture and the leadership skills needed to thrive.

ALISON

ALISON is a global online learning community filled with free, high-quality online education resources to help you develop essential, certified workplace skills. All offered courses are standards-based and certified. Marketing and communications staff can add or develop skills that improve their performance and increase confidence, making them invaluable contributors and team leaders.

Coursera

Coursera, an online community, offers fee-based access to online courses from different universities around the country and the world. These are college courses in which learns must enroll and complete within the period that it is offered.

LinkedIn Learning

LinkedIn Learning, a leading online learning platform, offers thousands of short, targeted, self-guided video courses that teach software, creative, and business skills. With the ability to learn from anywhere, at anytime, any university staff can refine existing skills into career assets.

Microsoft Imagine Academy

The Microsoft Imagine Academy program to offers the latest IT education programs for Microsoft technologies.

Project Management Courses

At the heart of all marketing programs is project management. The on-campus marketing must be able to shepherd any number of projects from inception to fruition, while maintaining timely deliverables and minimizing budgetary and extraneous delays.

Professional Memberships

Members of these organizations come together to increase knowledge of their profession and the guidelines under which they operate. These associations serve this mission through sponsored research, government affairs programs, industry conferences and seminars, as well as publication of books and journal about specific topics related to their field. Such groups also offer industry certification education and programs to regulate core competencies and elevate professionalism.

Georgia Education Advancement Council, Inc. (GEAC)

GEAC is a statewide organization for those at public and private colleges and universities who work in educational advancement including the areas of alumni, development, publications and communications. GEAC holds conferences in the summer and in November at various locations around the state.

Tools

Brand Style Guide

Instructional resource for creating visual and editorial assets in accordance with the University of Georgia’s brand guidelines.

Institutional Style Guide

The Institutional Style Guide has been developed for the University of Georgia to promote consistent wording in university communications.

TinyUGA URL Shortener

TinyUGA is a URL shortening service provided to the University of Georgia community for shortening links anywhere in the uga.edu domain.