The Division of Marketing & Communications is your first stop for all things UGA for everything from downloadable style guides and design marks to assistance in promoting research and faculty to members of mass media. Your role as a UGA communicator helps advance our reputation as a world-class research institution. To assist in your efforts to represent and promote the university brand, we’ve created a list of resources available to you.
Instructional resource for creating visual and editorial assets in accordance with the University of Georgia’s brand guidelines.
Photo, video, multimedia, and graphic assets needed to tell the University of Georgia story and build our brand.
Frequently asked questions and information regarding access to the university’s digital asset management system.
Tool for creating a UGA-branded email signature according to approved guidelines.
The Institutional Style Guide has been developed for the University of Georgia to promote consistent wording in university communications.
The UGA master calendar is the official source for university events. Learn more about submitting and promoting events.
Templated business documents including Powerpoint templates.
An inventory of UGA-supported channels including digital screens, print publications, banners, and other physical locations for on-campus marketing and communication campaigns.
Studio portraits, asset requests and licensing, likeness releases, and rates for services.
Policies and best practices for using social media as a university employee and representing official university units.
Strong associations for the marketing and communications profession exist to elevate performance and exchange best practices. Here are the key groups and associations that the Division of Marketing & Communications encourages our community’s participation.
Professionals across campus who provide internal and external access to university marketing content and messaging via the web.
A group consisting of representatives from the 18 colleges and schools and 12 major units of the University responsible for overall marketing of academic and administrative units.
Graphic artists and designers responsible for the visual expression of university branding and communications.
Marketers across campus who manage, create or write for all things digital — email, websites, social media, SEO/SEM, etc.
Campus editors, writers, and designers who are dedicated to producing UGA’s print and electronic publications.
Campus professionals responsible for marketing and communications related to research in the humanities, arts and sciences.
Social media professionals at UGA who seek to improve the quality of university communications across all social platforms.
Campus public relations specialists and brand communicators responsible for overall marketing of academic and administrative units.
Pursuit of on-going education and training can give many staffers the essential workplace skills needed for job and career success. Whether seeking to sharpen skills or add new ones, staff can grow opportunities with any of the below resources. Most are free, but more in-depth certificate and degree level courses may require fees.
An intro to the Division of Marketing & Communication team’s key points of contact as well as an overview of the UGA brand for NEW campus public relations specialists and brand communicators. Offered twice a year during the spring and fall semesters.
Conferences and Workshops
CONFAB brings together communications professionals everywhere who realize the value of content. Organizers present seminars in content strategy, management and metrics. Conference goers can meet with their peers from various professional and industry backgrounds to discuss improving user experience, increasing marketing effectiveness, IT challenges, as well as business and storytelling successes.
Elevate Georgia is the University of Georgia symposium specifically designed for communications and marketing professionals at UGA, and other USG and regional higher education institutions, involved in marketing and communications. This intensive two-day professional development opportunity features sessions, workshops, keynotes, and panels to equip you with the essential know-how to help take your college, school, or unit marketing to the next level. The next event will be in the summer of 2021.
The annual HighEdWeb Conference brings together internationally recognized leaders with marketers, managers and designers that face the challenges of web-design, function and maintenance facing the national colleges and universities.
Hosted by the National Association of Science Writers, the annual ScienceWriters conference provides an annual forum for the continued improvement of the craft. Offering professional development workshops, briefings on scientific research presented by the Council for the Advancement of Science Writing, and lab tours and science field trips organized by the Texas Biomedical Research Institute, there is much to gained by professional who attend. A meeting for science writers, by science writers.
Higher Education Organizations
Academic organizations create professional alliances across universities and regions, with a focus on alumni and development, and organizational marketing communications and public relations. University marketers are encouraged to join the below organizations to build relationships with other professionals that understand the unique challenges of higher educational institutions.
GEAC is a statewide organization for those at public and private colleges and universities who work in educational advancement including the areas of alumni, development, publications and communications. GEAC holds conferences in the summer and in November at various locations around the state.
This international organization of higher education web professionals strives to advance web professional careers and development, to highlight technologies, and to create standards and best practices in higher education.
Members of these organizations come together to increase knowledge of their profession and the guidelines under which they operate. These associations serve this mission through sponsored research, government affairs programs, industry conferences and seminars, as well as publication of books and journal about specific topics related to their field. Such groups also offer industry certification education and programs to regulate core competencies and elevate professionalism. Contact Fran Burke for more information.
One of the largest marketing associations in the world with over 30,000 active members, the AMA strives to shape the marketing profession through leadership and professional excellence, and by connecting its membership within a single professional community. Membership provides access to knowledgeable marketing professionals around the world, as well as training programs and seminars on the latest tools, tactics, and cutting-edge thinking.
CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
The Public Relations Society of America is an organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America. PRSA seeks to impact standards of ethics and excellence for its membership, as well as promote the discipline as a vital component of business and professional communications.
The UPAA is an international organization of college and university photographers concerned with the application and practice of photography as it relates to the higher education setting. This organization is committed to photographic excellence through continuing education and networking with other professional colleagues. $75 annual membership for professional photographers; $25 annual membership for students.
Working at one’s own pace, staff can learn from video tutorials and online courses facilitated by industry experts and university instructors across the country. Professional development courses of most interest to marketing and strategic communications personnel include those that enhance office management and software usage effectiveness, business and marketing communications and analytics, as well as a better understanding organizational culture and the leadership skills needed to thrive.
LinkedIn Learning, a leading online learning platform, offers thousands of short, targeted, self-guided video courses that teach software, creative, and business skills. With the ability to learn from anywhere, at anytime, any university staff can refine existing skills into career assets.