The Division of Marketing & Communications is your first stop for all things UGA for everything from downloadable style guides and design marks to assistance in promoting research and faculty to members of mass media. Your role as a UGA communicator helps advance our reputation as a world-class research institution. To assist in your efforts to represent and promote the university brand, we’ve created a list of resources available to you.

Conferences and Workshops

College Media Conference

Hosted by the Council of Independent Colleges and the American Association of State Colleges and Universities, the College Media Conference helps campus professionals develop marketing and communications techniques that work, prepare media materials that produce results, and make contacts with some of the nation’s top reporters, editors, producers, bloggers, and digital media experts. It also features presentations and panel discussions with experienced college and university public relations professionals who share best practices and new ideas.

CONFAB Higher Ed

CONFAB brings together communications professionals everywhere who realize the value of content. Organizers present seminars in content strategy, management and metrics. Conference goers can meet with their peers from various professional and industry backgrounds to discuss improving user experience, increasing marketing effectiveness, IT challenges, as well as business and storytelling successes.

Elevate Georgia

Elevate Georgia is the University of Georgia symposium specifically designed for communications and marketing professionals at UGA, and other USG and regional higher education institutions, involved in marketing and communications. This intensive two-day professional development opportunity features sessions, workshops, keynotes, and panels to equip you with the essential know-how to help take your college, school, or unit marketing to the next level.  The next event will be in the summer of 2020.

HigherEdWeb Conference

The annual HighEdWeb Conference brings together internationally recognized leaders with marketers, managers and designers that face the challenges of web-design, function and maintenance facing the national colleges and universities.

ScienceWriters Conference

Hosted by the National Association of Science Writers, the annual ScienceWriters conference provides an annual forum for the continued improvement of the craft. Offering professional development workshops, briefings on scientific research presented by the Council for the Advancement of Science Writing, and lab tours and science field trips organized by the Texas Biomedical Research Institute, there is much to gained by professional who attend. A meeting for science writers, by science writers.

Higher Education Organizations

Academic organizations create professional alliances across universities and regions, with a focus on alumni and development, and organizational marketing communications and public relations. University marketers are encouraged to join the below organizations to build relationships with other professionals that understand the unique challenges of higher educational institutions.

Council for Advancement and Support of Education (CASE)

CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.

HighEdWeb Association

This international organization of higher education web professionals strives to advance web professional careers and development, to highlight technologies, and to create standards and best practices in higher education.

On-Campus Groups

Strong associations for the marketing and communications profession exist to elevate performance and exchange best practices. Here are the key groups and associations that the Division of Marketing & Communications encourages our community’s participation.

Digital Marketing Group

Marketers across campus who manage, create or write for all things digital — email, websites, social media, SEO/SEM, etc.

Research Communicators

Campus professionals responsible for marketing and communications related to research in the humanities, arts and sciences.

On-Campus Trainings

Pursuit of on-going education and training can give many staffers the essential workplace skills needed for job and career success. Whether seeking to sharpen skills or add new ones, staff can grow opportunities with any of the below resources. Most are free, but more in-depth certificate and degree level courses may require fees.

Elevate Georgia

Elevate Georgia is the University of Georgia symposium specifically designed for communications and marketing professionals at UGA, and other USG and regional higher education institutions, involved in marketing and communications. This intensive two-day professional development opportunity features sessions, workshops, keynotes, and panels to equip you with the essential know-how to help take your college, school, or unit marketing to the next level.  The next event will be in the summer of 2020.

Media Training for UGA Faculty

In this two-hour workshop, you will learn some of the skills required to communicate more effectively with members of the news media and other interest groups.

UGA Certificate in Diversity & Inclusion

An open and welcoming environment are essential for fostering workplace satisfaction for all. The Diversity & Inclusion Certification program offers insight into strategic areas for improved diversity awareness. All strategic communicators at the university are encouraged to take advantage of this very important program.

Online Learning

Working at one’s own pace, staff can learn from video tutorials and online courses facilitated by industry experts and university instructors across the country. Professional development courses of most interest to marketing and strategic communications personnel include those that enhance office management and software usage effectiveness, business and marketing communications and analytics, as well as a better understanding organizational culture and the leadership skills needed to thrive.

LinkedIn Learning

LinkedIn Learning, a leading online learning platform, offers thousands of short, targeted, self-guided video courses that teach software, creative, and business skills. With the ability to learn from anywhere, at anytime, any university staff can refine existing skills into career assets.

Professional Memberships

Members of these organizations come together to increase knowledge of their profession and the guidelines under which they operate. These associations serve this mission through sponsored research, government affairs programs, industry conferences and seminars, as well as publication of books and journal about specific topics related to their field. Such groups also offer industry certification education and programs to regulate core competencies and elevate professionalism.

American Marketing Association (AMA)

One of the largest marketing associations in the world with over 30,000 active members, the AMA strives to shape the marketing profession through leadership and professional excellence, and by connecting its membership within a single professional community. Membership provides access to knowledgeable marketing professionals around the world, as well as training programs and seminars on the latest tools, tactics, and cutting-edge thinking.

Georgia Education Advancement Council, Inc. (GEAC)

GEAC is a statewide organization for those at public and private colleges and universities who work in educational advancement including the areas of alumni, development, publications and communications. GEAC holds conferences in the summer and in November at various locations around the state.

Public Relations Society of America (PRSA)

The Public Relations Society of America is an organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America. PRSA seeks to impact standards of ethics and excellence for its membership, as well as promote the discipline as a vital component of business and professional communications.

University Photographers’ Association of America (UPAA)

The UPAA is an international organization of college and university photographers concerned with the application and practice of photography as it relates to the higher education setting. This organization is committed to photographic excellence through continuing education and networking with other professional colleagues. $75 annual membership for professional photographers; $25 annual membership for students.

Tools

Brand Style Guide

Instructional resource for creating visual and editorial assets in accordance with the University of Georgia’s brand guidelines.

Institutional Style Guide

The Institutional Style Guide has been developed for the University of Georgia to promote consistent wording in university communications.

TinyUGA URL Shortener

TinyUGA is a URL shortening service provided to the University of Georgia community for shortening links anywhere in the uga.edu domain.