Units and Departments

The Senior Leadership Team brings together the Vice President for Marketing & Communications and the leaders of each unit within the division. The team provides strategic direction, fosters cross-functional collaboration, and coordinates the division’s priorities and resources in support of the university’s goals and objectives.

Operations & Fiscal Affairs provides the operational infrastructure that supports the division’s people, resources, systems, and services. The unit’s responsibilities include developing and managing the division’s budget and related financial activities, human resources, talent management, information and marketing technologies, administrative services, and trademarks and licensing. The team also provides operational oversight for WUGA-FM, the university’s public radio station, which broadcasts local and national programming through partnerships with NPR, Georgia Public Broadcasting, and independent producers. Together, these functions provide the operational foundation and resources that support the division’s work and the university’s broader communications and engagement efforts.

Strategic Institutional Initiatives develops and implements a comprehensive internal communications strategy for the institution, leads executive communications on behalf of the Office of the President, Office of the Provost, and other key units across campus, and provides project and portfolio management to support strategic institutional priorities. The team also leads the UGA Visitors Center, the public’s entry point to Georgia’s flagship institution and a key connection point for prospective students, families, alumni, visitors, and other audiences experiencing UGA. Together, these functions advance institutional priorities and ensure that leadership messages, strategic initiatives, and the UGA experience are communicated and delivered clearly and consistently.

Integrated Creative Services brings ideas to life through visual storytelling, creative strategy, and design. The team brings together expertise in photography, videography, and graphic design to develop compelling visual content and experiences across print, digital, and experiential platforms. Working across the division, it translates ideas and messages into engaging visual stories while ensuring that creative assets are cohesive, high-quality, and aligned with the institutional brand.

Integrated Marketing & Brand Strategy connects strategy, storytelling, and channel management to create unified brand experiences that resonate with audiences and deliver measurable impact. The unit brings together expertise in content, data, digital, social, and web to develop and manage integrated marketing strategies and channels that strengthen the university’s brand and support institutional goals.

Integrated Media Communications focuses on multi-platform storytelling and media engagement in support of the University of Georgia’s mission and brand. The team brings together expertise in editorial content production, media relations, publication development, and broadcast and film production to create and share compelling stories about UGA’s people, research, and impact. This work includes UGA Today, the university’s main news site, and Georgia Magazine, the university’s alumni magazine, as well as news releases and media pitching that connect the public to the life and work of the institution.